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Cognitive Biases And Design Research: Using Insights From Behavioral Economics And Cognitive Psychology To Re-Evaluate Design Research Methods, Nikki Pfarr, Judith Gregory
Cognitive Biases And Design Research: Using Insights From Behavioral Economics And Cognitive Psychology To Re-Evaluate Design Research Methods, Nikki Pfarr, Judith Gregory
DRS Biennial Conference Series
In light of well-established principles in behavioral economics and cognitive psychology, we consider how minor variants in the structure, framing, and phrasing of several common design research activities may unintentionally elicit more biased participant responses than currently recognized. To begin investigating the relationship between minor modifications to design research activities and changes in participant responses, we propose designs for three experiments, and then explore their weaknesses and limitations through a short-term pilot study. In our discussion, we suggest that a better understanding of cognitive biases may be used to produce more accurate and salient participant responses – either by minimizing …
Involvement In The Design Student Approach, Heliana Soneghet Pacheco
Involvement In The Design Student Approach, Heliana Soneghet Pacheco
DRS Biennial Conference Series
This paper is about the methodology used in the first six months of the Design course at my university in Brazil. This was inspired by the so called Social Design methodology developed in another Design course where I previously worked as a lecture and researcher. Educating designers is a complex subject because it is a matter which integrates techniques to help the students to develop their observational skills, creativity, social awareness and individual talents. A student who arrives at the university has already skills, knowledge, and the capacity to project their life according to his/her education. Including this fact in …
Retail Design And Sensory Experience: Design Inquiry Of Complex Reality, Jihyun Song
Retail Design And Sensory Experience: Design Inquiry Of Complex Reality, Jihyun Song
DRS Biennial Conference Series
Understanding sensory stimulation of people in human environments is vital to designing an interior space. The senses play critical roles in human experience and the memories and emotions tied to it. In retail design brands associated to sensory experience attract customers and stimulate strong, positive, and distinctive impression across all five senses. In this case multiple sensory cues are found in a store interior including store and display layout, lighting, interior fixtures and furnishings, music, and air quality such as fragrance and temperature. All contribute and complement each other in orchestrating the complexity of interiors. Malnar and Vodvarka provide sensory …