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Service design

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A Format To Bridge The Transition From University To Work: Insights From The Product-Service System Design Tour Development:, Andrea Taverna, Daniela De Sainz Molestina Sep 2021

A Format To Bridge The Transition From University To Work: Insights From The Product-Service System Design Tour Development:, Andrea Taverna, Daniela De Sainz Molestina

Learn X Design Conference Series

The last decades have been of significant growth for the Service Design discipline. For supporting students in understanding the multifaceted profile of the Service Designer, academia needs to reflect on how this evolution affects the educational setting as Service Design methods are now applied in different contexts to face complex societal and business challenges. This paper explores how university-industry collaboration in extracurricular activities might support students in understanding the role of the Service Designer in practice. An extracurricular activity in the format of a digital event—the PSSD Tour—addresses this inquiry by involving companies and students in conversations to explore the …


From Eyes To Ears How To Deal With The Acoustic Element ‘Voice’ As A Visual Designer, Daniela Hensel, Birgit Bauer, Stefanie Voß Sep 2021

From Eyes To Ears How To Deal With The Acoustic Element ‘Voice’ As A Visual Designer, Daniela Hensel, Birgit Bauer, Stefanie Voß

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As part of the ‘software evolution’ (Mens, 2008), acoustic rather than visual interfaces are increasingly developing into the decisive contact point in the interaction between the product or service and the user. Voices, ‘VUI’s, play an important role the design of communication, yet communication designers are not yet firmly established in this field and, for example, the process of voice selection is often described as a particular hurdle especially when the selection needs to align with strategic parameters of a brand. This raises several questions: What role can communication designers play in the future in the complex field of designing …


How Industrial Design Students Approach Service Design Projects, Deniz Sayar Jul 2019

How Industrial Design Students Approach Service Design Projects, Deniz Sayar

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This paper aims to investigate the ways that industrial design students approach service design projects. Taking the unique aspects of services compared to products into account, first, the notion of the studio ‘project’ was discussed from a service design perspective. The elements of service design projects were articulated as ‘the offering’; ‘the modules and interfaces’; and ‘the suppliers, customers, and resources’. Then, using an undergraduate service design elective course as a case, a thematic account of nine student projects was developed. Four design strategies utilized by industrial design students in their service design project development efforts were inductively identified: Replacing …


Taking The Culture Out Of The Lab And Into The Office: A “Non-Lab” Approach To Public Service Transformation, Ryan Hum, Paul A. Thibaudeau Jul 2019

Taking The Culture Out Of The Lab And Into The Office: A “Non-Lab” Approach To Public Service Transformation, Ryan Hum, Paul A. Thibaudeau

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Over the years, “Innovation labs” have come and gone in public sector organizations. At Immigration, Refugees and Citizenship Canada, one low-key, co-design project over-delivered on client insights, service experience improvements and operational efficiencies. This case study shares one department’s success in embedding human-centered design into organizational culture by: competing against graduate design students, co-designing across the organization (from call agents, to policy, immigration officers, and communications), creating a design project alumni community, and adhering to rigorous measurement and experimentation. The case study will share opportunities and challenges that emerged from the process of embedding human-centered design (via a “non-innovation lab”) …