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A Brand New Day: How Commitment Impacts Trust And Perceived Motivation Of A Firm’S Corporate Social Responsibility And Brand Activism Efforts, Tara-Ann Dugan
A Brand New Day: How Commitment Impacts Trust And Perceived Motivation Of A Firm’S Corporate Social Responsibility And Brand Activism Efforts, Tara-Ann Dugan
College of Business Theses and Dissertations
As consumers’ expectations for brands to “do good” continue to grow, companies are simultaneously increasing their corporate social responsibility (CSR) efforts and communication. Communicating on the “good” a company is doing may seem like it would yield a positive outcome; however, such is not always the case. Companies face the challenge of wanting to engage in CSR activities that address topical issues while simultaneously avoiding the perception of engaging in CSR efforts for self-serving reasons, a phenomenon referred to as “virtue signaling,” where the company’s prosocial efforts are perceived as primarily self-motivated. Furthermore, as companies engage in greater brand activism, …
Catastrophic Failure: How Covid-19 Was Relayed From The Media To The Public, Samuel D. Johnson, Jr.
Catastrophic Failure: How Covid-19 Was Relayed From The Media To The Public, Samuel D. Johnson, Jr.
College of Communication Master of Arts Theses
This research utilizes content analysis and mixed methods as a way of understanding how COVID-19 related information was relayed from the media to the public during crucial times in U.S. history. The information analyzed entails news media broadcasts that occurred from June 26 to October 2, 2020, when the pandemic was on the rise in terms of cases and deaths. In addition to analyzing specific broadcasts, a comparative analysis was conducted between MSNBC vs. Fox News, in an effort to highlight key events that took place during the battle against COVID-19. This research utilizes agenda setting and framing principles to …