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A Confident Culture For Creativity? Creative Self-Efficacy And Innovation Behavior Moderated By Perception Of Culture: Millennials Versus Generation Xers, Karen Bartuch
College of Business Theses and Dissertations
Innovation is a strategic priority for many companies today and some are more successful at it than others. This study aims to understand what factors affect the innovation behavior of employees. Specifically, this study examined the perceptions of creative self-efficacy (CSE) in individuals and their innovation behavior. In addition, individual perceptions of culture for innovation within their organization were measured to determine how culture affects the relationship between CSE and innovation behavior. According to social cognitive theory (SCT), an individual’s behavior, cognitions and the environment influence each other in a dynamic fashion.
Given the prevalence of millennials in the workforce …