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Impact Of Supply Chain Design On The Relationships Between Strategy Type, Firm Performance, And Supply Chain Outcomes, Kyle Pudenz

College of Business Theses and Dissertations

While the impacts of corporate strategy and supply chain design on firm performance have been independently studied, the role of supply chain design as an integrated element of corporate strategy is not well understood. This study aims to understand whether alignment between an organization’s strategy type and supply chain design positively impacts financial performance and supply chain outcomes. The study design involved a quantitative survey of 95 management professionals knowledgeable about their corporate strategy, supply chain design, and firm performance. Firm performance was measured in financial terms of perceived profitability and market share gains as well as through use of …