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Understanding The Relationship Of Trust And Risk In Online Shopping, Stephanie C. Kozina
Understanding The Relationship Of Trust And Risk In Online Shopping, Stephanie C. Kozina
ETD Archive
This study explores the relationships between online shopping, perceived risk, and trust in an online vendor. Various models have been proposed and studied in previous literature. This study looked at three models: Through, Joint, and Plus to explain how these three constructs relate. An online study with 173 consumers was conducted and focused on perceived risk and consumer trust in the online vendor. Two types of trust, predictability and integrity, were included. A principal components factor analysis led to two four types of risk - privacy, time, social, and lost resource risk - all four were included in the analysis. …
The Role Of Emotional Relational Behaviors On Interpersonal Consumer Service Loyalty, Bernadette P. Njoku
The Role Of Emotional Relational Behaviors On Interpersonal Consumer Service Loyalty, Bernadette P. Njoku
ETD Archive
This study seeks to examine factors that enhance the development of interpersonal service relationships between consumers and service employees. It focuses on interpersonal service relationships that are extended in duration, affective or emotionally charged, and intimate in distance (EAI), or those which appear to be boundary open (Price and Arnould 1999 Price et al. 1995a, 1995b). It thus emphasizes relationships that are similar to personal acquaintances and friendships, rather than ones that are non-affective, and consist of little or no emotional content, such as professional relationships and casual acquaintances (Johnson and Selnes 2004 Coulter and Ligas 2004). Based on a …