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City University of New York (CUNY)

LACUNY Institute 2015

2015

Internet

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Who Does The Internet Think You Are? Three Tools That Teach Students How They Are Actively Profiled Online, All The Time, Robin Camille Davis May 2015

Who Does The Internet Think You Are? Three Tools That Teach Students How They Are Actively Profiled Online, All The Time, Robin Camille Davis

LACUNY Institute 2015

Your Internet experience is yours alone. For better but often for worse, websites, ads, search results, and even product prices are tailored to you specifically — but how? A vast collection of data describes you to a number of unseen organizations who use this information to shape the internet you see. This transmission of data is not readily visible, but we have the tools to bring this activity into the foreground. We will answer these questions: How does Google profile you to advertisers? How many trackers are following you around the internet? What information are these trackers transmitting, and for …