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California Polytechnic State University, San Luis Obispo
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A Case Study Of Cal Poly Arts’ Outreach Practices To The Latinx Population, Joanne Nicole Lodato
A Case Study Of Cal Poly Arts’ Outreach Practices To The Latinx Population, Joanne Nicole Lodato
Recreation, Parks, and Tourism Administration
Cal Poly Arts in San Luis Obispo, California is dedicated to being more inclusive of the Latinx population in their community. This study conducted a survey to examine the most effective way for Cal Poly Arts to be more inclusive to the Latinx community in San Luis Obispo County. Results indicated that for the Latinx population in San Luis Obispo county the Internet is the best way to advertise upcoming performances, dance companies are what they most often want to see, ticket prices tend to be a barrier for performance attendance, distance is a deterrent from attendance but not a …
Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt
Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt
Recreation, Parks, and Tourism Administration
The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness …
Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge
Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge
Recreation, Parks, and Tourism Administration
In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study found …
More Than Music: A Case Study On The Marketing Of Outside Lands Music Festival, Emily Haworth
More Than Music: A Case Study On The Marketing Of Outside Lands Music Festival, Emily Haworth
Recreation, Parks, and Tourism Administration
The evolution of marketing has shown a general progression towards experiential and digital marketing, and away from traditional marketing. Digital and experiential marketing are at the forefront of many company’s marketing strategies due to their ability to form lasting brand relationships with consumers. The purpose of this study was to examine the marketing techniques of the Outside Lands Music Festival and their draw on millennials. Research for this study was gathered using a case study guide established by the researcher, which highlighted the past experiential and digital marketing efforts of Outside Lands and their sponsors. The results of this study …