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Fear Advertising And Its Impact In Audience Behaviour, Melissa Paulino
Fear Advertising And Its Impact In Audience Behaviour, Melissa Paulino
Business ETD Collections
This study approaches the effectiveness of the use of fear through advertisements regarding posting threat appeals in an attempt to improve the driver safety. The study attempts to examine the extent to which the road safety approaches through the publicity of fear in the Government Campaigns is effective. Moreover, it explores the pros and cons of the interpretation of the common strategies of making threat-based advertising campaigns. Therefore, the study offers a contrasted analysis with the already published research around Crashed Lives advertising campaign in Ireland.
An Analysis Of Sustainable Marketing And How Is Managed Through Social Media Platforms., Luis Eduardo Medina Zambrano
An Analysis Of Sustainable Marketing And How Is Managed Through Social Media Platforms., Luis Eduardo Medina Zambrano
Business ETD Collections
This paper provides the analysis of sustainable marketing and how is managed through social platforms. Globalization and the rise of the digital era have allowed companies to put more effort in their sustainability practices. Therefore, it is important to know that consumers are smarter more demanding, thus, brands a creating relevant content to share their corporate share values.
The data has been gathered from number of website’s articles, previous studies, books and videos. The current study has been an attempted to build knowledge and to understand the importance of how sustainable brands such as Weleda, Patagonia, Whole foods, McDonalds, Alo …
How Patagonia Apply Triple Bottom Line In Their Marketing Strategy., Paolo Pena Lozada
How Patagonia Apply Triple Bottom Line In Their Marketing Strategy., Paolo Pena Lozada
Business ETD Collections
A sustainable business model generates competitive advantages through the incorporation of values and mission at social media platforms, especially in the clothing sector which is the second most pullulated in the world, by changing business supply chain can impacted environmental positively to save the planet. This case study examines how Patagonia apply triple bottom line in its marketing strategy, by analysing how having an ethical awareness drives brand engagement and the evaluation of the most appropriate Patagonia social media platform (YouTube, Facebook and Instagram) from driving the sustainability. The findings of both questions will lead to building hypothesis regarding if …