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Bowling Green State University

Marketing Faculty Publications

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Online Reviews Generated Through Product Testing: Can More Favorable Reviews Be Enticed With Free Products?, Ina Garnefeld, Tabea Krah, Eva Böhm, Dwayne D. Gremler Jan 2021

Online Reviews Generated Through Product Testing: Can More Favorable Reviews Be Enticed With Free Products?, Ina Garnefeld, Tabea Krah, Eva Böhm, Dwayne D. Gremler

Marketing Faculty Publications

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