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A Model For Marketing Agricultural Programs [In] Private Colleges And Universities, Thomas N. Chittick

Dissertations

Problem. Enrollment in agriculture programs has been declining despite a shortage of qualified graduates to meet the current needs of the agriculture industry. Although the principles of marketing have been applied to higher education, little has been written about the marketing of agriculture programs in a liberal arts institution.

Method. Information about marketing educational programs was reviewed in the literature and knowledge of current marketing practices of liberal arts colleges with agriculture programs was assembled by conducting site visits at seven colleges selected for the study. This information was the basis for the development of a marketing model. The model …