Digital Commons Network^™

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Amending Amendments: Digital Colonialism, Bill C-11, And Assessing The Call For Improvement, Kayla Victoria Destiny Clarke

Major Papers

Media scholars Nick Couldry and Ulises Mejias (2019) define digital colonialism as the “term for the extension of a global process of extraction that started under colonialism and continues through industrial capitalism, culminating in today's new form: instead of natural resources in labor, what is now being appropriated is human life through its conversion into data” (p. 22). This research will critically analyze the Canadian government’s ill-received Bill C-11: the Amended Consumer Privacy Protection Act by using digital colonialism as a conceptual framework to reveal the Bill’s essential limitations. It will consist of two sections: 1) an in-depth exploration of …

Practicing Sustainability In Consumer Choices, Cynthia Pugh

Sustainability Conference

Practicing Sustainability in Consumer Choices

The issue of sustainability is a global one impacted daily by individual choices. The foundational principles of sustainability and the unified efforts of the global sustainability goals are presented to define the world we want. Sustainability is an intentional core of any product akin to safety by design. This presentation will describe the concept of sustainability by design, designing at all levels, with good intentions and with the goal of abundance.

Due to the availability of corporate sustainability information such as the Global Reporting Initiative or Corporate Social Responsibility, one can comparatively research the …

Material World: The Effects Of Meditation Content On Materialistic Values, Azalia White, Katie Young, Hannah Wright, Nicole Walheim, Samantha Urban

Belmont University Research Symposium (BURS)

In the twenty-first century, Western cultures are highly materialistic and defined by consumeristic goals to garner as much “stuff” as possible (Berger, 2015). This constant pursuit has demonstrable adverse effects on personal and social well being (Bahl et al., 2016; Wang, et al., 2017), while overconsumption also has devastating impacts on the global environment. Previous studies found a negative relationship between levels of mindfulness and levels of materialism (Nagpaul & Pang, 2015; Watson, 2019), indicating the potential for mindfulness to combat otherwise materialistic behaviors. Furthermore, previous research demonstrated gratitude interventions led to lower scores on materialism (Chaplin, et al., 2018), …

Hemp In The United States: An Analysis Of Policy And Consumption, Amanda Falkner

Graduate College Dissertations and Theses

As highlighted by its history, the association between hemp and marijuana has proven to be a barrier to success for industrial hemp production for decades. Once a prevalent agricultural crop in the United States, prohibitive legislation discouraged its production and formally made hemp an illegal crop in 1970. Consequently, hemp and its myriad applications remained underutilized by the United States for over forty years. It wasn’t until the 2014 Farm Bill that hemp production was reintroduced as an option for farmers. This hemp hiatus has created the need for interdisciplinary research in order for the market for the crop to …

The Relationship Between Food Retailers And Distributors, Madison Seigler, Julia Anderson, Aidan Morton, Cassandra Williams, Victoria Bloomgren, Jacob Tutty

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Our understanding of the science of anthropogenic climate change and its immediate and indirect impacts has grown within the last decade.Alongside anincrease in concern for the inequities within the industrialized food system, climate change is impacting agriculture and the communities that depend on it in myriad ways. These challenges have catalyzed investment in sustainable agriculture, “eat local” food movements, and rethinking of all aspects of food systems, including consumers, producers, retailers, and distributors. The body of literature on food systems primarily focuses on the connection between consumers and retailers; however, there is a notable absence of literature on the relationships …

Self-Monitoring In Military Consumer Research, Alan Oliver Wright

Walden Dissertations and Doctoral Studies

Underutilized military products exist among soldiers and can reduce safety, performance, and morale. The purpose of this study was to determine the extent to which self-monitoring constructs (Self-Monitoring, Acting, Extraversion, and Other-Directedness), gender, leadership, length of service, deployments, and combat experience predict military consumer attitudes. Self-monitoring theory describes differences in expressive control and self-presentation to predict consumer attitudes and behavior. High self-monitors alter their consumer behavior to gain social favor and low self-monitors base their consumer decisions on product quality, functionality, and internally held views of self. An archival dataset was used with 220 active-duty soldiers who provided liking ratings …

Integral Method For Assessing The Sustainable Competitiveness Of Service Enterprises Selling Food Products, Niyozov Jamoliddin Safarivich

Journal of Environmental Science and Sustainable Development

After the transition to the market economy, the consumer market of the Republic of Tajikistan faced different problems of the competitiveness of retail trade enterprises and the quality of services. In the result of our previous research about retail competitiveness, we defined some of the disadvantages in this sphere, expressed in the candidate dissertation on theme “Improving the retail enterprise competitiveness management system”. Problems regarding to the competitiveness of enterprises and the provision of quality services to consumers influenced the research an integral assessment of competitiveness. So, just only with by an integral assessment of competitiveness, economically sound solutions are …

Emotional Overload! A Dialogic Autoethnography Of Scholar-Participant-Consumer Reactions To The Marketing Of Thanatourism, Elizabeth Lloyd-Parkes, Jonathan H. Deacon, Alec J. Grant Phd, Simon Thomas

The Qualitative Report

The terms “thanatourism” and “dark tourism” relate to visiting places of human tragedy, which are increasingly developed as tourist destinations. There is a need to trouble thanatouristic assumptions through sharing and discussing lived experiences. These challenge the simplistic mechanistic marketing and conventional research practices of thanatourism. This dialogic autoethnographic study responds to this need, addressing thanatourism from the subjective and emotional perspectives of “insider” scholar-participant-consumers. Two interactive dialogic stories are presented by the lead and second authors, with the fourth providing a theoretically informed response. In the final section, the third author, an experienced autoethnographer and outsider to the thanatouristic …

Law Library Blog (January 2021): Legal Beagle's Blog Archive, Roger Williams University School Of Law

Law Library Newsletters/Blog

No abstract provided.

Consumer Social Aspects Towards Online Banking, Allam Mawlawi

Al Jinan الجنان

This article mainly investigates the direct critical social aspects that determine the application of online banking in the market place. To be able to accomplish this mission, twelve theories are used to verify these major social aspects that shape this usage. To achieve the paper’s objective, the terms of online banking, consumer behavior and consumer social aspects in relation with these aspects are to be explained below; In addition a diversity of theories regarding this issue will be examined and explained in detail to clarify the core social factors underlining attitude formation toward online banking. This research will be divided …

Three Essays On Music And Consumer Behavior: The Impact Of Music Type On Product Evaluation And Purchase Intent, Gregory G. Maloney

FIU Electronic Theses and Dissertations

Music is omnipresent in consumer environments and is classifiable by multi-dimensional measures of affect. This research explores the relationship between affect perceived within music, and how the resulting affective state created by music influences product evaluations.

Three essays explore the relationship between affect valence and purchase intent, the moderating influence of music arousal, and the effect of positive affect cues perceived in products. Four studies provide supporting evidence that music influences product evaluations in the same direction as the music affect valence. Experienced affect in the listener mediates the relationship between music affect and product evaluations, and arousal moderates the …

Becoming Agricultured: Creating An Agriculture Literacy Podcast For Consumers, Madalyn C. Souza

Agricultural Education and Communication

Today’s consumers want to become more aware of where their food comes from. There is a need and a desire to bridge the gap between consumers and production agriculture. One way to reach consumers is through audio podcasts. Podcasts are digital audio recordings that are streamed online. The podcast Becoming Agricultured will be a platform to show the relationship between agriculture and the environment, food, fiber and energy, animals, lifestyle, the economy and technology. The podcast is aimed to tell agriculture's story through factual research and personal accounts of those involved in different sectors of the agriculture industry and cultivate …

The (Unfilled) Fintech Potential, Aluma Zernik

Notre Dame Journal on Emerging Technologies

Part I explores the idea that technology has the utopian potential to significantly improve the way individuals make financial decisions. Part II discusses some existing market failures, while presenting the potential of technological innovation in resolving such failures. Part III presents the realized potential of such innovative products, analyzing the design of credit card comparison websites, financial management tools, and mobile wallets. I will demonstrate the significant benefits of such products, and yet the limited realization of the potential advantages of such services. Part IV presents several explanations for why such potential is not being fully realized. These explanations may …

E-Tailing In India –An Overview, J. Lilly Ph.D., I Santhi Immaculate Jaculin Ph.D.

International Review of Business and Economics

The online retail market has evolved and grown significantly over the past few years. The Indian retail market is witnessing a revolution. The growth of internet has enabled the newretailformatofthevirtualretailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well. The Internet has changed the consumer’s shops in many ways not just in the digital domain, but also in the physical world. In the era of globalization, companies are using the internet technologies to reach out to valued customers and to provide a point of contact 24 hours a day, 7 days a week. In …

A Consumer Neuroscience Study Of Conscious And Subconscious Destination Preference, Thomas Zoëga Ramsøy, Noela Michael, Ian Michael

All Works

© 2019, The Author(s). In studying consumer behaviors, the inclusion of neuroscience tools and methods is improving our understanding of preference formation and choice. But such responses are mostly related to the consumption of goods and services that meet an immediate need. Tourism represents a consumer behavior that is related to a more complex decision-making process, involving a stronger relationship with a future self, and choices typically being of a higher level of involvement and of a transformational type. The aim of this study was to test whether direct emotional and cognitive responses to travel destination would be indicative of …

Consumer Preferences For Sustainable Rice Practices In Nigeria, Glory Esohe Okpiaifo

Graduate Theses and Dissertations

Improving the sustainability of rice production is important given its position as a global staple and its environmental footprint. The adoption of sustainable practices can generate positive externalities such as lower environmental pollution and improved working conditions for rice industry workers that could be capitalized via the design of consumer-based marketing strategies. The Sustainable Rice Platform (SRP) initiative aims at advancing the adoption of sustainable practices in rice production. We assess consumers’ perceptions of the SRP sustainability indicators using the Best-Worst Scaling approach to rank SRP sustainability attributes according to their preference shares and examine the effects of demographic characteristics …

Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh

Journal of International Technology and Information Management

The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …

Health Care's Market Bureaucracy, Allison K. Hoffman

All Faculty Scholarship

The last several decades of health law and policy have been built on a foundation of economic theory. This theory supported the proliferation of market-based policies that promised maximum efficiency and minimal bureaucracy. Neither of these promises has been realized. A mounting body of empirical research discussed in this Article makes clear that leading market-based policies are not efficient — they fail to capture what people want. Even more, this Article describes how the struggle to bolster these policies — through constant regulatory, technocratic tinkering that aims to improve the market and the decision-making of consumers in it — has …

Democratizing Innovation: How Consumer Electronics Is Revolutionizing Rocketscience, Abhith Pallegar

International Review of Business and Economics

The traditional flow of cutting-edge technologies observed over the last 100 years was from government supported defense space to its broader application in the civilian domain. We have seen technology flow into consumer products years after its introduction in defense applications. Most common examples of this movement were the invention and incubation of the Internet and Global Positioning System in prestigious national labs, which later trickled down to benefit millions. But there seems to be a shift in the tide of innovation where consumer market has been influential in developing a range of technologies which have flown the other way …

Assessing The Tennessee Extension Master Gardener Program Using Both County Coordinator And Extension Volunteer Perspectives, Natalie R. Bumgarner, Joseph L. Donaldson

Journal of Human Sciences and Extension

The Extension Master Gardener (EMG) program is a vital contributor to Tennessee Extension residential and consumer horticulture education and outreach. In 2014, 2,480 volunteers statewide completed service and education requirements to achieve or maintain certified EMG status. These volunteers, led by Tennessee Extension agent county coordinators, contributed over 178,800 hours of service while recording over 30,300 hours of continuing education. These totals illustrate both the contributions of EMG volunteers to horticulture outreach and their desire for education to enhance their own knowledge and skill. Understanding the most needed areas of training for EMG volunteers to support their education and outreach …

The Effects Of Delay And Probabilistic Discounting On Green Consumerism, Blake J. Bent

Psychology Theses & Dissertations

People have a tendency to discount outcomes that are delayed or probabilistic. In other words, people will sacrifice larger benefits for smaller benefits that are immediate or certain. For many environmentally-friendly (“green”) products, the financial benefits are both delayed and probabilistic. The current study examined how delay and probability, as well as frame and magnitude, influenced consumers’ decisions when comparing a conventional and green product. Participants were recruited from Amazon’s Mechanical Turk and completed one of two experiments. In each experiment participants chose between a conventional product (low initial cost, high operating cost) and green product (high initial cost, low …

A Consumer-Oriented Decision-Making Approach For Selecting The Cloud Storage Service: From Paprika Perspective, Salim Al Isma'ili, Mengxiang Li, Jun Shen, Qiang He

Faculty of Engineering and Information Sciences - Papers: Part B

In recent years there is a growth in the number of companies that offers cloud storage solutions. From user’s perspectives, it is becoming a challenging task to choose which cloud storage to use and from whom, based on user’s needs. In this context, no framework can evaluate the decision criteria for selection of cloud storage services. This paper proposes a solution to this problem by identifying the cloud storage criteria and introduces the PAPRIKA approach for measuring the criteria of cloud storage based on client’s preference. This work demonstrated the applicability of the framework (decision model) by testing it with …

Privacy And The Information Age: A Longitudinal View, Charles E. Downing

Journal of International Technology and Information Management

As information systems and data storage capacity become increasingly sophisticated, an important ethical question for organizations is “What can/will/should be done with the personal information that has been and can be collected?” Individuals’ privacy is certainly important, but so is less costly and more targeted business processes. As this conflict intensifies, consumers, managers and policy makers are left wondering: What privacy principles are important to guide organizations in self-regulation? For example, do consumers view the five rights originally stated in the European Data Protection Directive as important? Comprehensive? Is there a product discount point where consumers would forsake these principles? …

Locally Grown: Examining Attitudes And Perceptions About Organic Cotton Production And Manufacturing Between Mississippi Cotton Growers And Consumers, Charles Freeman, Jordan Holley

Journal of Human Sciences and Extension

The purpose of this study is to examine attitudes and perceptions about organic cotton of Mississippi cotton growers and producers in comparison to fashionconscious consumers, including advantages/disadvantages of growing and production processes, quality control, consumer preferences, and competitive price structures/profit margins. A sample size of 16 local Mississippi growers and/or producers and 44 undergraduate students at a mid-major Southeastern university were chosen to participate in the study. Instruments were developed based on current research and the definition of organic cotton production defined by the United States Department of Agriculture. Results indicate 75% of growers and producers do not perceive a …

Millennials As Consumers: Can Businesses Survive As Is?, Ashley N. Genoese

Undergraduate Honors Theses

Each generation brings new challenges in which businesses must change their operations, marketing strategies, and other key factors of their company. With Millennials being the most unique generation, businesses will not only have to change all of these tactics, but might even run the risk of becoming irrelevant to this next generation. Also known as Generation Y, Millennials are classified as those born between the years 1981 – 2000, and in 2016 the current ages of Millennials are 16-35, but more typically identified as those ages 19-30 in the year 2016. Born and raised in the era of booming technology …

Modeling And Testing Consumer Engagement In The U.S. Organic Food Market, John L. Anderson

Honors Projects

This study specifies the types of consumers that participate in the U.S. organic market and investigates their revealed preferences. I propose three theoretical consumer types – indifferent consumers, informed organic food lovers, and uninformed organic food lovers – and conduct cross-sectional and time-trend analyses utilizing organic fruit purchase data compiled by The Neilsen Company. The cross-sectional analysis is estimated with a two-stage Heckman selection model, while the time-trend analysis uses simple descriptive statistics and a differenced OLS regression technique. Households are most likely to participate in the organic fruit market if they have a well-educated white or Asian head, are …

Consumer Neuroscience: A Multi-Disciplinary Approach To Marketing Leveraging Advances In Neuroscience, Psychology And Economics, Bridget E. Blum

CMC Senior Theses

For decades, neuroscience has greatly contributed to our foundational understanding of human behavior. More recently, the findings and methods of neuroscience have been applied to study the process of decision-making in order to offer advanced insights into the neural mechanisms that influence economic and consumer choices. In this thesis, I will address how customized marketing strategies can be enriched through the integration of consumer neuroscience, an integrative field anchored in the biological, cognitive and affective mechanisms of consumer behavior. By recognizing and utilizing these multidisciplinary interdependencies, marketers can enhance their advertising and promotional mix to elicit desired neural and affective …

What You Really See In The Mirror: A Consumer's Journey With Self-Brand Congruence, Alexis Verone

The Review: A Journal of Undergraduate Student Research

In my own life, I have a set of brands that describe my personality, interests, and lifestyle. So, how do companies build this connection between the brand and the consumers’ self-perception? I researched the methods used to establish self-congruence with a brand, meaning how the brand’s personality fits with the consumer’s actual self, versus the consumer’s ideal self. I also examined the different ways advertising can increase brand congruity with the consumer, especially focusing on celebrity endorsements, purchase promotions, and the use of imagery in specific forms of advertising.

Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis, Marc Fetscherin, Daniel Heinrich

Faculty Publications

This study examines how scholarly research on consumer brand relationships has evolved over the last decades by conducting a bibliometric citation meta-analysis. The bibliography was compiled using the ISI Web of Science database. The literature review includes 392 papers by 685 authors in 101 journals. The area of consumer brand relationships research is notably interdisciplinary, with articles mainly published in journals for business and management, but also applied psychology and communication. We show the impact of universities, authors, journals, and key articles and outline possible future research avenues. The study explores seven sub-research streams and visualizes how articles on consumer …