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The Effects Of A Persuasive Communication On The Perception Of A Message Film, Marianell Branum Fink
The Effects Of A Persuasive Communication On The Perception Of A Message Film, Marianell Branum Fink
Retrospective Theses and Dissertations
The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with one identified personality type - authoritarian. The message film is the award-winning, five-minute, color, anti-war film, Star Spangled Banner. It was produced and directed by Roger Flint and was released in …