Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
Mothers' Cognitive Empathy Towards Their Biracial Children, Atika M. Gupta
Mothers' Cognitive Empathy Towards Their Biracial Children, Atika M. Gupta
Scripps Senior Theses
Limited research has been conducted on biracial people. Of the current research that examines mother’s cognitive empathy towards her child, there is little focus on how the differences in perceived racialization of the child (child is perceived as racially similar, dissimilar, or mixed in comparison to his or her mother) may influence mother’s cognitive empathy towards her child. The current study will question whether perceived phenotypic racialization of the child, race of the mother, gender of the child, and diversity of the neighborhood that the mother and child live in influence mothers’ cognitive empathy towards their children. The participants will …
Genre, Birth Cohort, And Product Perception: Responses To Background Music In Commercial Advertising, Cassidy R. Cavanah
Genre, Birth Cohort, And Product Perception: Responses To Background Music In Commercial Advertising, Cassidy R. Cavanah
Scripps Senior Theses
Research shows that music transmits both embodied (universally perceptible) and referential (culturally specific) meanings. The present study sought to explore the persuasive power of music in commercial advertising, and the complex ties that exist between music, life experience and perception. The study looked at how the perception of a product could be altered in accordance with specific embodied and referential meanings. With a focus on the effects of music genre and birth cohort on product perception, embodied meanings were expected to produce similar results across birth cohorts, and referential meanings were expected to produce significantly different results. A total of …