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Psychology

Memory

University of South Florida

2014

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Blue Is In The Eye Of The Beholder: A Cross Cultural Study On Color Perception And Memory, Mark Douglas Lowry Oct 2014

Blue Is In The Eye Of The Beholder: A Cross Cultural Study On Color Perception And Memory, Mark Douglas Lowry

Graduate Theses and Dissertations

According the linguistic relativity hypothesis, the language one speaks affects how one thinks. Because languages differ in how they categorize color, linguistic relativity has often been tested by conducting experiments on color perception and memory. This study examines the linguistic relativity hypothesis using ecologically valid stimuli: pictures of eyes. Because Russian-speakers are more likely to describe blue/grey eyes as grey, whereas English speakers are more likely to describe them as blue, English and Russian participants were asked to match the overall color of blue eyes to a color scale. There were three conditions. In the first condition (perception), participants ...