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What Men Want: The Role Of Reflective Opposite-Sex Normative Preferences In Alcohol Use Among College Women, Joseph W. Labrie, Jessica Cail, Justin F. Hummer, Andrew Lac, Clayton Neighbors

Heads Up!

Misperceptions of peer drinking norms have been found to be strongly associated with individual drinking behavior, especially for proximal reference groups such as same-sex friends. Less studied are the effects of perceived preferences from the opposite sex on alcohol use; that is, the behaviors an individual believe the opposite sex prefers from them. Research suggests that these perceived “reflective” normative preferences may be particularly salient among college women, who may drink in pursuit of intimate relationships and positive attention from male peers. Heterosexual undergraduate students from two universities participated in this project. Females answered questions regarding the amount of alcohol …

A Night To Remember: A Harm-Reduction Birthday Card Intervention Reduces High-Risk Drinking During 21st Birthday Celebrations, Joseph W. Labrie, Savannah Migliuri, Jessica Cail

Heads Up!

Objective

In collaboration with Residence Life, the Heads UP research team developed a 21st birthday card program to help reduce the risky drinking often associated with these celebrations.

Participants

81 students (28 males, 53 females) completed a post-21st birthday survey. Of these, 74 reported drinking during their 21st birthday and were included in the analyses.

Methods

During the 2005–2006 school year, the authors assigned students celebrating 21st birthdays to either receive an alcohol risk-reduction birthday card or to a no-card condition. The students completed a survey after their birthday.

Results

Students who received the card consumed fewer drinks and reached …