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Ask For It: The Impact Of Self-Esteem, Situational Characterization, And Gender On The Propensity To Initiate Negotiation, Anna Beninger

CMC Senior Theses

This study analyzes the impact of self-esteem (high vs. low), situational characterization ("negotiate" vs. "ask"), and gender (men vs. women) on the likelihood an individual initiates negotiation (n = 140). Self-esteem was primed with a prompt and the participants were told they could either "negotiate" or "ask" for more money after completing two tasks. A main effect of situational characterization was found such that negotiation was more likely in the "negotiate" condition than in the "ask" condition. Neither self-esteem nor gender produced significant results. A significant interaction showed that men were more likely to negotiate in the "ask" condition, but …