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Defining A Role For Affect In Decision-Making, Pareezad Cyrus Zarolia

Electronic Theses and Dissertations

Recent theories of decision-making have hinted that affect might be useful during some decision-making processes. I propose a model, the affective evaluation model, which defines the role of affect in decision-making as helpful when affect is decision-relevant and unhelpful when it is not. In three studies, I manipulate the decision-relevance of affect to test this central component of the affective evaluation model. Study 1 demonstrates that emphasizing decision-relevant affective signals facilitates optimal decision-making as compared to emphasizing purely cognitive evaluations. Study 2 tests the hypothesis that creating the expectation that affect is useful can facilitate decision-making. Finally, Study 3 tests …