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Examining The Intersection Of Gender And Age On Backlash Effects In Negotiations, Amber Cotton

College of Science and Health Theses and Dissertations

Backlash effects are the social and economic sanctions for women, but not men, when exhibiting masculine and agentic traits such as assertiveness. This social disincentive has been suggested to account for women’s decreased likelihood to initiate negotiations relative to men. One question that extends from prior findings is how other demographic characteristics (i.e., age) might intersect with gender differences in the experience of backlash in negotiations. Using role congruity theory, research on backlash effects in negotiations and age stereotypes as additional theoretical underpinnings, the purpose of the current study was to investigate the extent to which an individual’s gender (male …