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Genre, Birth Cohort, And Product Perception: Responses To Background Music In Commercial Advertising, Cassidy R. Cavanah
Genre, Birth Cohort, And Product Perception: Responses To Background Music In Commercial Advertising, Cassidy R. Cavanah
Scripps Senior Theses
Research shows that music transmits both embodied (universally perceptible) and referential (culturally specific) meanings. The present study sought to explore the persuasive power of music in commercial advertising, and the complex ties that exist between music, life experience and perception. The study looked at how the perception of a product could be altered in accordance with specific embodied and referential meanings. With a focus on the effects of music genre and birth cohort on product perception, embodied meanings were expected to produce similar results across birth cohorts, and referential meanings were expected to produce significantly different results. A total of …
Infants’ Responses To Affect In Music And Speech, Daniel K. Feinberg
Infants’ Responses To Affect In Music And Speech, Daniel K. Feinberg
Pitzer Senior Theses
Existing literature demonstrates that infants can discriminate between categories of infant-directed (ID) speech based on the speaker’s intended message – that is, infants recognize the difference between comforting and approving ID speech, and treat different utterances from within these two categories similarly. Furthermore, the literature also demonstrates that infants understand many aspects of music and can discriminate between happy and sad music. Building on these findings, the present study investigated whether exposure to happy or sad piano music would systematically affect infants’ preferences for comforting or approving ID speech. Five- to nine-month-old infants’ preferences for comforting or approving ID speech …