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The N400 Erp: Semantic Vs. Evaluative Incongruities, Jennifer Hilda Taylor
The N400 Erp: Semantic Vs. Evaluative Incongruities, Jennifer Hilda Taylor
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The objective of this research was to utilize both behavioral (response times) and psychophysiological measures (ERPs - N400 & Pre-response Positivity) to uncover the cognitive mechanism responsible for the evaluative priming effect (spreading activation vs. response competition) by controlling for semantic influences. This research project examined the evaluative incongruity effect by controlling for semantic influences in two separate studies. The first study kept semantic associations among word pairs completely random, while the second study controlled for semantic associations by either pairing words from the same semantic category (e.g., animal-animal) or from different semantic categories (e.g., animal-person). Participants completed an evaluative …