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The Influence Of Humor On Approach And Avoidance Motivation, Stuart Jenkins Daman
The Influence Of Humor On Approach And Avoidance Motivation, Stuart Jenkins Daman
ETD Archive
Approach and avoidance motivation have been used to study many phenomena, but no research has yet investigated the influence of humor on approach and avoidance motivation. The feelings associated with humor are also associated with situations high in safety and low in threat. These sorts of situations are likely to result in decreases in avoidance motivation. Participants viewed either a humorous video clip or a mundane video clip and then completed a series of self-report measures to assess levels of approach and avoidance motivation. Contrary to expectations, composites of measures of approach and avoidance motivation were not influenced by the …
A Contextual Examination Of St. Anselm's Ontological Argument, Amanda C. Hammill
A Contextual Examination Of St. Anselm's Ontological Argument, Amanda C. Hammill
ETD Archive
Messages are more effective when framed to be congruent with individuals' approach/avoidance motivation (Sherman, Mann, & Updegraff, 2006). Two experiments explored whether congruency might also effect consumer reactions by examining whether person-message fit enhances enjoyment of taste of a product, increases how fluid an advertisement is perceived to be, and heightens one's willingness to buy a product and the overall product value. Study 1 demonstrated a congruency effect, where avoidance motivation scores positively predicted perceptions of taste/enjoyment of a sugar-free food, but only when the product advertisement was loss-framed. In the loss-frame condition, higher avoidance scores also related to increased …