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The Impact Of Communication Medium And Outcome Severity On The Effectiveness Of Social Accounts, Peter D. Timmerman
The Impact Of Communication Medium And Outcome Severity On The Effectiveness Of Social Accounts, Peter D. Timmerman
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The present study was designed as a partial test of the model of social accounts by Folger and Cropanzano (1998). Organizational justice researchers have shown that social accounts are effective in reducing negative reactions and displacing blame from the decision-maker following a harmful decision. Using a 2 x 3 completely randomized design, the study examined the effects of outcome severity and media choice on four types of fairness perceptions, medium appropriateness, anger, and turnover intentions. A temporary pay cut scenario was used to manipulate two levels of outcome severity, and the company president provided an explanation of the pay cut …