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Triple Bottom Line As A Method To Increase Business Value And Foster Positive Social And Environmental Change, Jayleene West
Triple Bottom Line As A Method To Increase Business Value And Foster Positive Social And Environmental Change, Jayleene West
Master's Theses
The Triple Bottom Line (TBL) business model has transformed the business world by changing the way businesses operate. By focusing on the people and the environment, businesses have grown to see substantial profit and avoid risks along the way. Companies are using the TBL to build their brand and customer loyalty by enhancing the environment and society. This paper analyzes four companies that are leaders in their industry and are founded on the TBL; Seventh Generation, New Belgium Brewing, Patagonia, and Ben & Jerry’s. Recommendations have been made by performing a literature review on the advantages and disadvantages of the …
Don’T Worry Be Happy: Analysis Of Happiness As An Economic Measurement, Kofi Boadu
Don’T Worry Be Happy: Analysis Of Happiness As An Economic Measurement, Kofi Boadu
Master's Theses
Everyone wants to be happy. Happiness however never seems to be a national goal. A possible answer is that happiness is subjective and on its own may not be reflective of the economic status of a country. Therefore, should people’s happiness should be treated equally with other traditional economic measurements? This cross-country level study looks at the relationship between happiness and traditional economic measurements; mainly GDP per capita. Questions concerning whether GDP per capita indeed captures the overall well-being of a citizen and happiness’ eligibility as an economic measurement are addressed. Findings confirm that happiness and GDP per capita are …