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Psychology

Theses/Dissertations

University of South Florida

2014

Alcohol purchase task

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Can Cognitive Priming Influence The Reinforcing Efficacy Of Alcohol Within A Behavioral Economic Framework?, Lauren J. Adams May 2014

Can Cognitive Priming Influence The Reinforcing Efficacy Of Alcohol Within A Behavioral Economic Framework?, Lauren J. Adams

USF Tampa Graduate Theses and Dissertations

A considerable body of research supports the application of behavioral economic principles to study the relative reinforcing efficacy of drug and alcohol use. One self-report measure, the Alcohol Purchase Task, is thought to account for individual differences in the subjective valuation of alcohol consumption. To date, however, behavioral economic approaches have not evaluated the possible influence of memory-based expectations regarding the cognitive and behavioral effects of substance use on their measures. Alcohol expectancy research has found that more positive expectancies about the effects alcohol directly mediate drinking behavior and are associated with a number of alcohol-related outcomes. Given the importance …