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Meaning, Morality, And Fluid Compensation In Response To Attitude Threat, Geoffrey Wetherell

College of Science and Health Theses and Dissertations

Research demonstrates that people desire a sense of existential meaning in life, and imbue attitudes with a sense of moral conviction. People want to protect their beliefs, because they help them to create a sense of meaning in life. No research however, has examined whether or not moral conviction, a facet of attitude strength associated with a sense of ultimate right or wrong, contributes to one's sense of meaning in life. Furthermore, no research has tested whether or not threatening attitudes leads people to imbue them with increased moral conviction, possible as a means of protecting attitudes, and the sense …