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The Efficacy Of Online Advertising Modalities: A Prescriptive Model, Marissa Suehiro
The Efficacy Of Online Advertising Modalities: A Prescriptive Model, Marissa Suehiro
CMC Senior Theses
With the surge of technological advancements in the 21st century, online advertising and marketing has transformed into a multi billion-dollar industry. Nowadays, it is very likely that a company’s success is dependent on the effectiveness of its online marketing strategy. When developing an advertising plan, companies must decide what their unique advertising needs are and use appropriate advertising formats that are most effective in achieving them. Unfortunately, companies often have very little guidance about how to choose modalities for specific advertising goals. The purpose of this paper is to examine the six most widely used online advertising modalities and …
Take A Deep Breath: How Yoga Postures And Breathing Techniques Can Impact Ptsd Symptoms, Sophia E. Armington
Take A Deep Breath: How Yoga Postures And Breathing Techniques Can Impact Ptsd Symptoms, Sophia E. Armington
Scripps Senior Theses
Yoga postures (asana) and yoga breathing techniques (pranayama) could be an effective method of treating Post Traumatic Stress Disorder (PTSD). This study investigates the importance of the style of yoga treatment (pranayama, asana, or both) and the frequency with which these interventions are conducted (two or five times per week). The participants in this study will be military personnel with diagnosed PTSD who are currently receiving CBT and pharmaceutical treatment. All participants will have their PTSD symptoms assessed before the study begins, and then once a week each of the 12 weeks of the study. Structured interviews will be administered …