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Using Normative Messages And Incentives To Improve Organizational Performance, Anna L. Conard

Masters Theses

While social norms have been a popular area of study among social psychologists, they have yet to receive much consideration from an Organizational Behavior Management (OBM) standpoint. Much of OBM research has focused on consequences and the utilization of incentives to improve organizational performance. Such research has shown incentive systems to have sustaining, long-term effects on behaviors. The purpose of the current study was to evaluate the impact of normative messages and lottery incentives on organizational performance. Participants were randomly assigned to one of four experimental conditions: a) Standard Message with Lottery Incentive, b) Standard Message without Lottery Incentive, c) …