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Efficacious Impression Management In Minority Recruitment And Retention Practices, Amy L. Kristof

Honors Theses

The present study suggests impression management strategies that companies can use to more effectively recruit and retain minority workers. As the workforce composition changes over the next ten years, the need for companies to attract and retain qualified diverse workers will become increasingly important. The present study focused on two minority groups, women and senior citizens. These minority workers were asked to rate the importance of suggestions given by personnel adminstrators, as to what things would attract members of their minority group to an organization. Both groups cited honesty, fair treatment, and hiring and promotion based on ability and not …