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Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter
Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter
Shahriar Akter
This chapter investigates the changes in customers' responses to mobile direct mail (DM) coupons on the shop visit probability (SVP) of a beauty parlor. Two experiments were carried out to examine the promotional effects of mobile DM coupons. The first experiment, conducted in 2004, compared mobile DM coupons with postcard DM coupons. The mobile DM coupons were found to have no effect on SVP, although positive effects were observed for postcard DM coupons. The second experiment, conducted in 2005 with three types of mobile DM coupons, compared the responses of new customers with those of repeat customers. The results varied …
A Dynamic Analysis Of The Impact Of Uncertainty On Import- And/Or Export-Led Growth: The Experience Of Japan And The Asian Tigers, Renuka Mahadevan, Sandy Suardi
A Dynamic Analysis Of The Impact Of Uncertainty On Import- And/Or Export-Led Growth: The Experience Of Japan And The Asian Tigers, Renuka Mahadevan, Sandy Suardi
Sandy Suardi
Increasing integration of the Asian Tigers with the world economy through trade has exposed their income and trade to greater uncertainty and volatility. This paper models uncertainty in trade and income and re-examines the stability of the trade-growth nexus for Japan and the Asian Tigers in a dynamic framework. We find that in a volatile environment Japan's GDP growth is only import-led while Hong Kong's GDP growth is both export and import growth-led. On the other hand, incorporating uncertainty breaks the causal link between Korea's GDP growth and trade but it does not affect Taiwan's mutually causative relationship between GDP …
Unnecessary Dieting Intention And Behavior Among Female Students In Naha City, Japan, Khin Zay Yar Myint, Daisuke Nonaka, Masamine Jimba, Keiko Nanishi, Krishna C. Poudel, Junko Yasuoka, Masaya Miyagi, Masaki Shinjo, Jun Kobayashi
Unnecessary Dieting Intention And Behavior Among Female Students In Naha City, Japan, Khin Zay Yar Myint, Daisuke Nonaka, Masamine Jimba, Keiko Nanishi, Krishna C. Poudel, Junko Yasuoka, Masaya Miyagi, Masaki Shinjo, Jun Kobayashi
Krishna C. Poudel
Weight concerns and dieting are prevalent among female adolescents both in Western and Asian countries. They can result in negative psychological and physiological consequences. This study aimed to examine the relative importance of social and personal facts on the decision to diet of female adolescent students in Japan, applying the Theory of Planned Behavior. Data were collected from 5 junior high schools and 3 high schools in Naha City, Okinawa Prefecture, in 2010, through self-administered questionnaires. The data of 756 female students were assessed. The independent variables included social factor variables (norms) and personal factor variables (attitude to dieting, perceived …