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Australian Online Supermarket Usability, Mark Freeman, Peter Hyland, Jeffrey Soar
Australian Online Supermarket Usability, Mark Freeman, Peter Hyland, Jeffrey Soar
Dr Mark Freeman
The issue of usability plays a vital role in the success of an online store. However, to date there has been limited published research into this issue and there has been no research conducted into multiple item purchasing. There is much competition in the grocery shopping industry between the two major physical supermarket chains in Australia, Woolworths and Coles, both in traditional stores and online. Online, the major competitor is ShopFast, which does not have a traditional supermarket storefront to complement its online operations. The purpose of this study was to conduct a comparative analysis into the usability of ordering …
The Current State Of Online Supermarket Usability In Australia, Mark Freeman
The Current State Of Online Supermarket Usability In Australia, Mark Freeman
Dr Mark Freeman
The prediction of a dramatic increase in online grocery shopping over the next five years is only likely to be fulfilled if online supermarkets present a more efficient and logical shopping experience. Therefore, usability testing is playing an increasingly important role in the development of e-commerce websites. To date, e- commerce usability research has only focused on the ordering of singular items and the issue of multiple item ordering has not been researched. This study aims to start to fill this gap in usability research. Based on the results gathered, a set of ten usability criteria were established, with a …