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“Girl Power, Selfies, And Sexiness”: An Investigation Into The Neoliberal And Postfeminist Era Of Influencer Marketing, Amalie A. Werenskiold
“Girl Power, Selfies, And Sexiness”: An Investigation Into The Neoliberal And Postfeminist Era Of Influencer Marketing, Amalie A. Werenskiold
Dissertations, Theses, and Capstone Projects
In today’s social media-centered popular culture, fashion, and lifestyle influencers maintain rigid and sexist forms of femininity which are spread to a large consumer base through influencer marketing. Research on postmodern feminism has revealed that the standardized modern woman is supplied with freedom, fun, and sexiness, allowing women to live their lives as they best see fit. Yet not all women are able to experience similar feelings of liberation and gender inequality is still a regular feature of society. This study observes Instagram images, captions, and comment sections of 61 distinct female influencers from the Instagram explore page. The evidence …
Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou
Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou
Dissertations, Theses, and Capstone Projects
The makeover montage trope is one of the most recognizable in media content aimed at young women, sending the message that social status and acceptance are only a new outfit and face of makeup away. While this trope and its message have been heavily critiqued by scholars, the message that beauty—and all its social benefits—can be achieved through consumerism has not disappeared, though the means by which this message is conveyed has changed. As a result of companies co-opting feminist rhetoric, conforming to standards of beauty has been recast as a “choice” one makes for herself, often wrapped in the …