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The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
Senior Theses
This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.
Mother's Bed: Gender Representation In Children's Literature, Karin Hanni
Mother's Bed: Gender Representation In Children's Literature, Karin Hanni
Senior Theses
This children's book and accompanying research paper both address gender inequity in children's literature. There is a significant imbalance of gender representation in children's literature, with the number of central male characters almost doubling that of central female characters. Additionally, the roles of males and females still tend to be stereotypical: boys are action-oriented and heroic, while girls are nurturing and passive. Further, it is believed that boys will only enjoy books about boys, while girls will enjoy books about both boys and girls. This imbalance in children's literature hurts both genders. Children not only learn to read from books, …