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Religious Tourism Product Bundling An Innovative Approach To Destination Marketing And Visitor Experience Management: The Case Of Early Christian Sites In The East Of Ireland, Vreny Enongene, Kevin Griffin

Conference papers

Innovation has emerged as a re-occurring theme for the sustainability and competitiveness of the tourism and hospitality industry, and for faith-based tourism, the many and on-going changes within the demographics and purchasing behavior of the religious market in the past 10-20 years (Leisure Travel Group, 2013) calls for innovative approaches to enhancing the visitor experience, and attracting visitors. As Manson suggests, either you ‘innovate or die’. In so doing, Ireland is determined to foster an innovation culture for the sustainability of the tourism industry (Failte Ireland, 2009) based on the vision that the tourism industry is expected to continually play …