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Frog Prince Weddings: Using Innovation And Technology During Covid-19, Aisling Yeomans, Ciara Croke, Ellen Foley, Maire Mohally
Frog Prince Weddings: Using Innovation And Technology During Covid-19, Aisling Yeomans, Ciara Croke, Ellen Foley, Maire Mohally
Case Studies
Student blog series from MSc in Event Management students at TU Dublin . In this blog post Aisling Yeomans, Ciara Croke, Ellen Foley and Marie Mohally interview Daniel P. Attard, senior wedding and event planner at Frog Prince. Daniel discusses the ways Frog Prince has used technology for internal communication while working remotely and externally to manage client relationships.
Using Sequential Mixed Methods To Evaluate The Contribution Of Absorptive Capacity (Acap), Anthony Paul Buckley, Francis Martin Behan
Using Sequential Mixed Methods To Evaluate The Contribution Of Absorptive Capacity (Acap), Anthony Paul Buckley, Francis Martin Behan
Conference papers
How might Absorptive Capacity (ACAP) (Cohen & Levinthal 1990,,Song et al. 2018) contribute to indigenous firm innovation and growth and how might the effects of this construct be evaluated at both firm and policy level? This paper demonstrates how a mixed methods research design and data analysis strategy can address the research question outlined above. Within the ‘mixed methods’ research genre, the design approach argued for here is for a ‘sequential mixed methods research’ approach. This is where one methodology is followed sequentially by another to add robustness to the overall findings from a study. The approach can also be …