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Exploring The Discourses Of Small Enterprise Proprietors, Brendan O'Rourke, Martyn Pitt
Exploring The Discourses Of Small Enterprise Proprietors, Brendan O'Rourke, Martyn Pitt
Conference papers
Over the last three decades the discourses of strategy and enterprise have developed significantly in the context of large corporate organizations and increasingly within and for the public sector. The discourses of strategy and enterprise have developed in relationship with each other and are generative of various attributes and dilemmas for the identity of the strategist/entrepreneur. This study looks at how these important discourses are deployed by small enterprise proprietors in periodical publishing in Ireland as they construct their business identities with one of the authors. Interview data from one proprietor is subjected to a discourse analysis drawing particularly on …
Searching For Greater Variety In Strategic Thinking, Brendan O'Rourke, Martyn Pitt
Searching For Greater Variety In Strategic Thinking, Brendan O'Rourke, Martyn Pitt
Conference papers
This paper proposes a use of the discursive approach to explicate variety in ways of strategic thinking. Such an explication of variety is both useful managerially in increasing awareness of greater discursive resources and also theoretically in critiquing views of strategic thinking as homogenous and organizationally contained. Ways of strategic thinking have been investigated using a variety of approaches including expertise perspectives (Voss, Greene et al. 1983), cognitive mapping (Eden, Jones et al. (1979); Huff (1990) ) and upper echelon theory (Hambrick 1998). More recently the linguistic turn in organizational sciences (Alvesson and Kärreman 2000), and the study of strategy …