Digital Commons Network^™

The Impact Of Coaches' Character On Youth Basketball Players, Natasha Hill

Graduate Theses and Dissertations

If utilized effectively, recreation and sports can serve as major tools for developing youth, improving the educational environment, and increasing the number of productive adults that are healthier physically and mentally to positively impact society. Most research targeting recreation and sports developing youth has the perspective primarily of parents and youth. Evaluating the character strengths of coaches and youth athletes who actively participate in team basketball is vital.

An exploration of the value of basketball and character strengths of (n = 64) youth athletes, between the ages of 12 to 16 years, and the impact of their involvement with coaches …

“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy

Senior Projects Spring 2018

This project examines the rise and development of modern sports marketing, as well as its impact on the economy, society, culture, and professional sports. The project explores sports marketing through the lens of two legendary athletes – Babe Ruth and Michael Jordan. Ruth and Jordan are two pivotal figures that were major catalysts for elevating the role of sports and sports marketing to new levels in each of their time periods. Ruth was the first major athlete to sign lucrative endorsement deals as he opened the floodgates, fostering the rise of sports marketing and changing the sports economy. Moving to …