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Where Are All The Women?: Using Role Congruity Theory To Explore The Experiences Of Female Interscholastic Athletic Directors., Nicholas Swim
Where Are All The Women?: Using Role Congruity Theory To Explore The Experiences Of Female Interscholastic Athletic Directors., Nicholas Swim
Electronic Theses and Dissertations
Leadership in sport organizations continues to be male dominated, even as multiple scholars have argued and proven the importance of women holding sport leadership positions (Burton & Leberman, 2017; Darvin & Lubke, 2021; Schull, 2017). The lack of women attaining these positions leads to fewer opportunities for role modeling and mentoring experiences for female athletes. As Burden et al. (2010) argue, interscholastic athletic directors are important as they usually represent the first interactions for young athletes with people in sport leadership positions. Researchers have investigated this phenomenon at the intercollegiate level (Bower & Hums, 2013; Darvin & Lubke, 2021; Taylor …
An Examination Of Consumer Perceptions Of Sponsorship Authenticity Between A Major Beer Brand And Professional Women’S And Men’S Hockey Leagues, Matthew Reid
Electronic Theses and Dissertations
Alcohol sponsorship of women’s professional hockey in North America began in 2019, yet men’s professional hockey has received financial support from alcohol brands for decades. The purpose of this thesis was to examine consumer perceptions of sponsorship authenticity as they relate to beer sponsorship of professional men’s and women’s hockey leagues. Moreover, this study examined the differences of gender on perceptions of authenticity towards the two alcohol and sport sponsorships, as well as two correlations: first, between alcohol consumption and sponsorship authenticity, and second, between attitudes towards alcohol sponsorship and sponsorship authenticity. A quantitative, cross-sectional design was utilized, and its …