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Why Intercollegiate Athletic Departments Should Embrace Alcohol Sales, Garrett J. Clark
Why Intercollegiate Athletic Departments Should Embrace Alcohol Sales, Garrett J. Clark
Health, Human Performance and Recreation Undergraduate Honors Theses
This thesis is guided by the theory of marketing myopia, the idea that an organizations should focus on single aspects like consumer needs and experiences in order to be successful. The sale of alcohol is becoming more and more common throughout collegiate athletics yet many schools are still missing out on the benefits that can come from embracing the tailgating culture of sports. This will examine the current literature surrounding the sale of alcohol at collegiate events, tailgating culture and what this all looks like in the real world. By examining schools and programs who currently offer the sale of …
Pay-For-Play In College Athletics: A Phenomenological Study Of Former And Current College Student-Athletes’ Perception Of Pay-For-Play, Brittany Dobson
Pay-For-Play In College Athletics: A Phenomenological Study Of Former And Current College Student-Athletes’ Perception Of Pay-For-Play, Brittany Dobson
Masters Theses
The literature suggests the conceptual definition of amateurism set by the National Collegiate Athletic Association (NCAA) and the increase in corporate athleticism within the NCAA has resulted in a controversial debate concerning the pay-for-play model, which would allow student-athletes to receive additional compensation. Numerous studies related to pay-for-play have been implemented, however, few have examined how student-athletes feel about the pay-for-play model. The purpose of this study will be to explore student-athletes’ perceptions of pay-for-play. In order to understand student-athletes’ perceptions of pay-for-play, a phenomenological research design was chosen. Three former and two current NCAA Division I student-athletes from Liberty …
Work-Life Factors That Impact Job Burnout And Turnover Intention Among Athletic Academic Support Professionals, Jennifer Gellock
Work-Life Factors That Impact Job Burnout And Turnover Intention Among Athletic Academic Support Professionals, Jennifer Gellock
Theses and Dissertations
The purpose of the current study was to investigate factors in the work environment that impact job burnout among academic support professionals who work with college student-athletes. Specifically, the factors of job control match, fairness march, rewards match, and workload match were explored. Additionally, the extent to which emotional exhaustion and depersonalization had an effect on turnover intention was explored. Job burnout has been found to have negative impacts on professionals in human services professions. The sample consisted of academic advisors and learning specialists affiliated with National Collegiate Athletic Association (NCAA) Division I programs. Results suggest academic support professionals experience …