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Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.

The Diminishing Role Of Women Coaches In Female Athletics: North Dakota As Compared To National Trends, Brett M. Mayer

Culminating Projects in Kinesiology

PROBLEM:

The purpose of this study was to determine whether female coaches of female sports in North Dakota are facing the same downturn in employment as on the national scale, and if so to examine the issues leading to this situation. Specific attention is maid to the four external and four internal barriers identified nationally as leading to a decline in women coaches.

Surveys were distributed to all female coaches of female sports who have coached in North Dakota within the last ten years. The goal of the survey was to evaluate their awareness of the problem and to compare …

Campus Recreation Program Involvement, Athletic Identity, Transitional Loss And Life Satisfaction In Former High School Athletes, Katie E. Helms

Graduate Theses and Dissertations

Sports participation can result in strong associations with the athlete role for participants. While strong athletic identity can have positive implications, it can also create vulnerability to emotional difficulty following exit from sport (Brewer, 1993). Exit from sport is inevitable, resulting from a wide range of sources such as injury, aging, de-selection, or not qualifying to participate at a certain skill level. Despite a large proportion of high school students who play sports, there is little opportunity for continuation at the college level. This discrepancy often results in significant transitional loss resulting from exhausted athletic eligibility. The current study examines …

Using Actual Betting Percentages To Analyze Sportsbook Behavior: The Canadian And Arena Football Leagues, Rodney Paul, Andrew P. Weinbach, Kristin K. Paul

Falk College Research Center

Sportsbook behavior is tested for the Canadian and Arena Football Leagues using real sportsbook betting percentages from on-line sportsbooks. The balanced book hypothesis of the traditional sportsbook models does not appear to hold for these leagues, as favorites and overs attract more than 50 percent of the betting dollars. Although there is some slight evidence toward shading the line in these directions, there is also no overwhelming evidence supporting the Levitt (2004) hypothesis, as sportsbooks do not appear to be actively pricing to maximize profits. In general, the results seem more consistent with the sportsbook pricing as a forecast, content …

The 2010 Racial And Gender Report Card: National Basketball Association, Richard Lapchick, Christopher Kaiser, Christina Russell, Natalie Welch

Faculty Publications

The Institute for Diversity and Ethics in Sport (TIDES) at the University of Central Florida publishes the Racial and Gender Report Card to indicate areas of improvement, stagnation, and regression in the racial and gender composition of professional and college sports personnel and to contribute to the improvement of integration in front office and college athletics department positions. Each year the National Basketball Association (NBA) has made progress in almost all categories examined for both race and gender.

The NBA continues to set the standard for the industry as the leader on issues related to race and gender hiring practices. …

Athletic Voices And Academic Victories: African American Male Student-Athlete Experiences In The Pac-Ten, Keith Harrison

Dr. C. Keith Harrison

The purpose of this study was to explore participants’ academic experiences and confidence about their academic achievement. Participants (N = 27) consisted of high-achieving African American male student—athletes from four academically rigorous American universities in the Pac-Ten conference. Most of the participants competed in revenue-generating sports and were interviewed to obtain a deeper understanding of their successful academic experiences. Utilizing a phenomenological approach four major themes emerged: “I Had to Prove I’m Worthy,” “I’m a Perceived Threat to Society,” “It’s About Time Management,” and “It’s About Pride and Hard Work.” Stereotype threat and stereotype reactance are investigated in relation to …

The Nba And The Single Entity Defense: A Better Case?, Michael A. Mccann

Law Faculty Scholarship

This Article will explore the relationship between the National Basketball Association, its independently-owned teams, and associated corporate entities, including the Women’s NBA, NBA Properties, NBA Developmental League, NBA China, and single entity analysis under section 1 of the Sherman Act. Section 1 chiefly aims to prevent competitors from combining their economic power in ways that unduly impair competition or harm consumers, be it in terms of raised prices, diminished quality, or limited choices. Single entities are exempt from section 1 because they are considered “one,” rather than competitors, and thus their collaboration does not implicate anticompetitive concerns.

In American Needle …

Intercollegiate Athletics And Institutional Fundraising: A Meta-Analysis, J. Michael Martinez, Jeffrey L. Stinson, Minsoo Kang, Colby B. Jubenville

All Faculty Scholarship for the College of Business

After nearly 30 years of research, the disparate findings of studies examining the influence of intercollegiate athletics on private, individual giving to higher education institutions have failed to generate generalizable knowledge. The current study examined all available empirical studies conducted between 1976 and 2008 on this topic. Meta-analysis results indicate that intercollegiate athletics does have a small, but statistically significant, effect on giving. Follow-up analysis revealed four significant moderators on the strength of the intercollegiate athletic-private giving relationship: the gift target (i.e., athletic vs. academic programs), the alumni status of the donor, the level of NCAA membership, and whether or …

2010 March-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to December of 2010.

Excesses Of The Super Bowl, Richard C. Crepeau

On Sport and Society

From its modest beginnings in 1966 at the AFL-NFL Championship Game in Los Angeles down to Super Bowl XLIV, it has become increasingly apparent that Super Sunday has grown exponentially and in the process has become a bloated monster. Over the past quarter century or more Super Sunday has illustrated the ability of a sporting event to offer a distorted and exaggerated version of social reality and social values in America and the Super Bowl has done this on a grand, glorious, and obscene scale.

Athletes In Confessional Mode, Richard C. Crepeau

On Sport and Society

What is it about the media, and by implication, the public, that we seem to require a public confessional from our fallen heroes and icons? As I watched some of the Mark McGwire interview with Bob Costas I wondered if it had started with McGwire looking at the floor and saying, "Forgive me Bobby, for I have sinned." I trust it did not, even though it might have added to the ambiance.

Post Season Media Supplement Morehead State 2010-2011 Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2010-2011 official media guide of the Morehead State University Basketball team.

Morehead State Basketball 2009-2010, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009-2010 official media guide of the Morehead State University basketball team.

25th National Invitation Basketball Tournament 2009-2010, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2009-2010 official media guide for the 25th National Invitation Basketball Tournament.

2010 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 2010.

The Impact Of Ethnic Diversity On The Ladies Professional Golf Association: A Case Study Of Anheuser-Busch And Its Sponsorship Objectives And Strategies, Joon-Seo Andrew Choi

Kinesiology (Formerly Exercise and Sport Science)

Between January 2001 and November 2009, players of Asian decent won nearly 30% of the 287 LPGA-sanctioned tournaments held during the period. By contrast, only 15 years ago (in 1995), an Asian player won only one of the 37 LPGA tournaments held that year(Ladies Professional Golf Association [LPGA], 2009). Clearly a new generation of golferse has significantly increased the ethnic diversity of the LPGA and it tournament winners. THis study investigated whether and how ethnic diversity in the LPGA has influenced the objectives and strategies of LPGA sponsorship decisions for the Anheuser-Busch Company (A-B). This research included 11 semi-structured interviews …

Using Actual Betting Percentages To Analyze Sportsbook Behavior: The Canadian And Arena Football Leagues, Rodney Paul, Andrew P. Weinbach, Kristin K. Paul

Rodney J. Paul

Sportsbook behavior is tested for the Canadian and Arena Football Leagues using real sportsbook betting percentages from on-line sportsbooks. The balanced book hypothesis of the traditional sportsbook models does not appear to hold for these leagues, as favorites and overs attract more than 50 percent of the betting dollars. Although there is some slight evidence toward shading the line in these directions, there is also no overwhelming evidence supporting the Levitt (2004) hypothesis, as sportsbooks do not appear to be actively pricing to maximize profits. In general, the results seem more consistent with the sportsbook pricing as a forecast, content …

Hormone And Adpokine Alterations Across Eleven Weeks Of Training In Division I Collegiate Throwers: An Exploratory Study, W. Guy Hornsby, Christian R. Carter, Guy Gregory Haff, Micheal R. Ramsey, Andy R. Dotterweich, N. Travis Triplett, Charles A. Stuart, Margaret E. Stone, Michael H. Stone

ETSU Faculty Works

Conceptually, it is important to understand the underlying physiological mechanisms of any training program model. This understanding aids the coach/sport scientist in making better choices in manipulating variables in formulating the training model. These underlying mechanisms can be associated with training variable manipulation and fatigue management aspects as well as the overall health of the athlete. Hormone and cytokine concentrations can be linked to alterations resulting from the manipulation of training variables and to subsequent alterations in performance (Haff et al., 2008; Ishigaki et al., 2005; Jurimae et al., 2010; Stone et al., 2007). For example, alterations in the testosterone: …

Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy L. Lough, Jennifer R. Pharr

Environmental & Occupational Health Faculty Publications

Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange. Social marketing has been described as the application of marketing technologies designed to influence the voluntary behavior of a target audience to improve personal and societal welfare (Andreasen 1995). Increasingly sport organizations have been engaging in social marketing which has a unique set of objectives and outcomes. To date, few studies have appeared in which the use of social marketing strategies were examined in sport. As a result, the purpose of this paper is to …

Ua97/5 Ogden College Departments, Wku Archives

WKU Archives Collection Inventories

Records created by and regarding the departments of Ogden College. Series contains brief records from the Athletic, English and Science departments.

2010 Nsu Sharks Women's Soccer Game Program, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

A Model For Assessing Organizational Culture In Intercollegiate Athletics, Peter J. Schroeder

Eberhardt School of Business Faculty Articles

Beyer and Hannah (2000) have suggested that a major barrier to the reform of intercollegiate athletics is its cultural significance in higher education. Even leaders within the National Collegiate Athletic Association have acknowledged the need for culture change in intercollegiate athletics (Brand, 2001; Dempsey, 2000). Yet major culture change has not occurred and few studies have examined culture within intercollegiate athletic departments (Ridpath, 2008). This gap may be due, in part, to the lack of a framework with which to analyze athletic departments as organizational cultures. Schein’s (2004) model of organizational culture is the most frequently cited perspective in the …

Student And Faculty Perspectives Of A Scalable, Sustainable, Higher Education, Learning-Rich Classroom, Jace Hargis, Peter J. Schroeder

Eberhardt School of Business Faculty Articles

This article profiles the development of a sustainable, learning-rich room and provides student and faculty perspectives on its effectiveness. The room features mobile furniture and instructional technology - interactive whiteboard, student response systems and FLIP camcorders. Three faculty members were selected to use the classroom for instruction. Data was collected via student surveys and videos as well as faculty meetings, videos, surveys, and reports. Faculty made extensive use of the classroom infrastructure by employing a wide variety of active teaching methods. The success of the Learning Lab resulted has given administration new opportunities to explore innovative teaching through building learning …

2010 Nsu Sharks Softball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

2009-10 Nsu Sharks Women's Rowing Game Program, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Repeated Measures Of Impact Verbal Memory Scores Of Concussed And Non-Concussed Individuals, Deshea Davis Gornowicz

Open Access Theses & Dissertations

This study compared ImPACT verbal memory scores of concussed and non-concussed athletes (n=6). This purpose of this study was to determine stability of verbal memory scores with repeated measures. Stability was determined using the ImPACT normative data for university of men and women published in the ImPACT manual. Based on visual inspection of the data, differences between groups was observed. All concussed participants demonstrated scores that were not stable according to the operational definition. All non-concussed participants were demonstrated stable verbal memory scores.

2010 Nsu Sharks Volleyball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Ua94/6/5 Student / Alumni Personal Papers Wku Edgar Stansbury, Wku Archives

WKU Archives Collection Inventories

Records created by and about Edgar Stansbury.

Ua80 W Club, Wku Archives

WKU Archives Collection Inventories

Records of created by and about the W Club. Includes meeting minutes, correspondence, newsletters, and Athletic Hall of Fame materials.

American Needle V. Nfl: An Opportunity To Reshape Sports Law, Michael Mccann

Law Faculty Scholarship

This Feature will explore American Needle, Inc. v. NFL and its potential impact on professional sports in the United States. In August 2008, the United States Court of Appeals for the Seventh Circuit held that the National Football League (NFL) and its teams operate as a “single entity” for purposes of apparel sales. Because a single entity cannot conspire with itself, it cannot violate Section 1 of the Sherman Act, which prohibits concerted action that unreasonably restrains trade. The U.S. Supreme Court recently granted a writ of certiorari and will review American Needle in its 2009-2010 Term. As this Feature …