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How Now Shall We Consume: Widening Conception Of Political Consumption And Analysis Of The American Buyer, John Patton Chew

Masters Theses

As consumption of goods has risen, it has increasingly become a space for political activists to brand products and for the everyday consumer to voice their opinion on how businesses should be run. Through the practices of buycotting and boycotting political consumers have increasingly been able to show their support for issues as diverse as gay rights, environmental issues, funding for disease cures, and American based products.

This study attempts to gain an understanding of how prevalent political consumption is and of who are political consumers. The findings show that a large percentage of the population is knowledgeable and active …