Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 5 of 5
Full-Text Articles in Entire DC Network
African American In Televised Advertisements: A Content Analysis, Amy Anderson
African American In Televised Advertisements: A Content Analysis, Amy Anderson
Masters Theses & Specialist Projects
The purpose of this study was to analyze African American portrayals in televised advertisements over a sixday period in November 1995. A total of 799 advertisements were analyzed, including 205 that depicted at least one African American actor. Content analysis was used to describe the following, with respect to African American actors: age, gender, day and time of portrayal, occupational role, and products and services advertised. Comparisons were also made between frequencies of actors of different races and amount of time these actors appeared. When compared with previous studies of African American television portrayals, many improvements were observed as well …
Factors That Motivate Ymca Volunteers, Theresa Lubke
Factors That Motivate Ymca Volunteers, Theresa Lubke
Masters Theses & Specialist Projects
The Young Men's Christian Association (YMCA) is a not-for-profit organization that depends heavily on volunteers. As one of many such organizations, the YMCA must continually strive to find the best methods of recruiting and retaining volunteers. Although the field of psychology has done considerable research on what motivates people to engage in helping behavior and Volunteerism, there has been little applied research in this area. There appeared to be a lack of applicable research that would assist YMCA staff in their recruitment and development of volunteers. This present research focused on helping to fill that gap. The purpose of this …
Determinants Of Use Of Health Care By Black Males, Bennie Shobe
Determinants Of Use Of Health Care By Black Males, Bennie Shobe
Masters Theses & Specialist Projects
The purpose of this research was to find the differences in the use of medical care between black males and white males and between young black males and older black males. A combination of the conflict perspective, formal-rationality, sick roles, and social learning perspective was used to understand what black males think about using medical care. Secondary analysis was performed on data from the 1992 National Health Interview Survey. ANOVA, t tests, correlation analyses, and multiple regressions were performed to determine the differences in the use of medical care and what factors influenced visiting a doctor. Results indicate no difference …
Neoliberalism And Nafta: A Case Study Of The Coffee Commodity System And Huatusco, Veracruz, Mexico, Chad Gesser
Neoliberalism And Nafta: A Case Study Of The Coffee Commodity System And Huatusco, Veracruz, Mexico, Chad Gesser
Masters Theses & Specialist Projects
In the Western Hemisphere global capitalism and regional trading blocks have become more pronounced with the passing of the North American Free Trade Agreement (NAFTA). I examine the impacts of the neoliberal changes prior to and after the implementation of NAFTA in the community of Huatusco, Veracruz, Mexico. World-systems analysis is the theoretical outline. The global commodity chains approach is used to examine the coffee commodity system that links the United States and Mexico. This thesis includes qualitative and quantitative data that were developed from fieldwork research in Mexico and in the community. The qualitative data suggest that the impacts …
College Students And Drug Use: A Further Analysis Of Peer Cluster Theory, Christopher Rose
College Students And Drug Use: A Further Analysis Of Peer Cluster Theory, Christopher Rose
Masters Theses & Specialist Projects
The purpose of this study was to test the premise of peer cluster theory which suggests that individual drug use is primarily the result of psychosocial characteristics that influence one's peer associations which, in turn, directly influences individual drug use. Using the results of a 1996 drug and alcohol survey of 1312 Western Kentucky University college students, path analysis was used to measure the influence of seven of Beauvais and Oetting's (1986) psychosocial characteristics (sex, religious importance, parental attitudes about the use of alcohol, family use of alcohol and/or drugs, success in school, age of first use, and peer associations) …