Digital Commons Network^™

Diversity In Advertisements And Brand Perception, Aarica Z. Flowers, Charlotte Buckman, Madeleine C. Diprete, Caroline G. Regan

Student Publications

This research project examines the relationship between representation of diversity in marketing and brand perception. The debate about whether diversity in advertisements impacts how consumers perceive and purchase from brands is ongoing. Thus, this study examines whether companies are rewarded for representing diversity in their advertisements and punished for representation that is inappropriate or insensitive. We conducted an online survey among Gettysburg College students and elicited their beliefs about the importance of diversity in marketing campaigns. We found that consumers are more likely to buy from companies that represent more racial diversity in their advertisements. The same was found for …

Speaking Out, Mariam J. Martinez

SURGE

Why can we not take action now? I asked myself this question when, as a program coordinator for the Women’s Center I decided to take part in the Vagina Monologues because I wanted to change them- monologues that are centered on the experiences of white, upper-class cis-gender women. [excerpt]

The Rush To Fit In, Kate M. Delaney

SURGE

A week ago, I had been dead set on not rushing. I had heard the rumors and beliefs of my peers, that Greek life encouraged excessive drinking and partying, that hazing was still incredibly prevalent and demeaning, that Greek life worked only to discriminate and exclude members of the campus who refused to take part, promoted unfair gender roles, and encouraged pageantry and forced conversations between strangers. Still, the call of philanthropy, having a group of sisters, and finding a home on campus appealed to me. In the end, it felt like I was choosing between rushing with my friends …

This May Mean Doing Things A Bit Differently From Here On Out, Jerome Clarke

SURGE

OccupyPennHall failed.

Embittered by a failed election and its hateful aftermath, students parked themselves in protest. The act precluded and followed an irruption of a faculty meeting. Therein, sitting professors tuned into pleas for student-teacher solidarity. Protesters then took to the campus fulcrum and braced themselves for a sneak-peak of winter. The supposed movement was spur-of-the-moment: a visceral stillness in the wake of an absurd, precarious life. [excerpt]

Fearless Friday: Jennifer Mccary, Christina L. Bassler

SURGE

As we conclude Diversity Peer Educators Week, we honor Jennifer McCary, the fearless advisor. In addition to her roles with DPE, she is the Assistant Dean of College Life and Director of Student Rights and Responsibilities as well as the Director of the Women’s Center. The Diversity Peer Educators, or DPEs, are a group of students dedicated to facilitating conversations among the student body about various issues of diversity, equity, and inclusion. [excerpt]

Fearless Friday: Justina Molokwu, Christina L. Bassler

SURGE

Justina Molokwu ’17 has been fearlessly involved on campus in her first two years at Gettysburg contributing to the College’s goals of diversity, equity, and inclusion. A Psychology and Organization and Management Studies double major and a writing minor, the list of Molokwu’s extracurricular involvement is impressive: Diaspora House house leader, Diversity Peer Educator, Vice President of GASA, and Career Development Liaison for BSU. In addition, she works at the Den, with Residence Life, for the Psychology Department, with the Women’s Center, and is a member of the Gettysburg Cheerleading squad. [excerpt]

The Shortcomings Of A "Diverse" College Campus, Chelsea E. Broe

SURGE

“What is the diversity like at Gettysburg College?” As a tour guide, I get asked this question a lot. It’s a tricky question to answer: On one hand, I know that this is probably the family’s way of inquiring about race on campus without having to use such a taboo word, but on the other, my Diversity Peer Educator training chimes in and I want to challenge my questioner’s assumptions about what diversity even means. [excerpt]

Fearless: Diversity Peer Educators, Center For Public Service

SURGE

The Diversity Peer Educators was started in the Fall of 2012 with the vision of starting conversations about and advocating for diversity issues and inclusion on this campus. Right off the bat, twelve students (of all different class years) were trained in how to facilitate those conversations and lead activities that make those conversations a little easier. Now, there are seventeen DPEs fearlessly making change at Gettysburg College. [excerpt]

President's Message On Diversity, Equity, And Inclusion, Janet M. Riggs

Reports from the President’s Office

Last spring I announced that we would take time this year to focus some of our thinking and conversation on the topic of diversity, equity, and inclusion. There are many reasons for us to direct our efforts to this topic: the changing demographics in our society and the need to provide a welcoming environment to a diverse student body, faculty and staff; our responsibility to prepare students for living in diverse communities and working in diverse workplaces; and our desire to prepare citizens who will be sensitive to social injustices and motivated to right them. In addition, we cannot dismiss …

Diversity, Equity, And Inclusion: Thinking Beyond Access, Janet M. Riggs

Reports from the President’s Office

Last spring I announced at a faculty meeting that a major theme for our campus this year would be diversity and inclusion. I’d like to add equity to that framework as well. This year I hope that we can develop a shared understanding of these topics and some goals to which we can aspire as a community.

Five years ago Gettysburg College established a set of four strategic directions to guide our planning and decision-making: Engagement, Distinction, Access, and Connection. At that time we described Access as our aspiration to “increase the diversity of the student body and create a …

President's Message To The Campus Community, August 2010, Janet M. Riggs

Reports from the President’s Office

Over the past year I have been giving a good deal of thought to diversity at Gettysburg College. I have talked with a number of you regarding the Diversity Commission's work and current structure, our institutional goals with regard to diversity, and potential strategies to meet those goals. With this letter I'd like to share a few thoughts with you, none of which are brand new, but which I hope give you a sense of how important I think this topic is for Gettysburg College. [excerpt]