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A Multimodal Discourse Analysis Of The Bonnaroo Music And Arts Festival Website: A Cultural Criminology Of Peace- And Community-Building, Katie Marie Highbaugh
A Multimodal Discourse Analysis Of The Bonnaroo Music And Arts Festival Website: A Cultural Criminology Of Peace- And Community-Building, Katie Marie Highbaugh
Masters Theses
Social settings that are low in interpersonal crime offer an opportunity to understand social control and, moreover, peace-making. Bonnaroo Music and Arts Festival held each summer since 2002 in Manchester, Tennessee, is a contemporary example of a peaceable provisional community. To analyze the culture of Bonnaroo, I undertook a multimodal discourse analysis, which is as a systematic analysis of all texts and images (Fairclough 2013; Machin & Mayr 2012). I paid particular attention to how the website was able to foster community via what they communicated and how – through overall website design or visual semiotics, and images, as well …