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New Studies Of Children’S Work, Acquisition Of Critical Skills, And Contribution To The Domestic Economy, David F. Lancy
New Studies Of Children’S Work, Acquisition Of Critical Skills, And Contribution To The Domestic Economy, David F. Lancy
Sociology, Social Work and Anthropology Faculty Publications
In spite of the fact that the very earliest ethnographers who paid any attention to children took note of the “precocity” displayed by children in both learning the household (e.g., caring for a younger sibling) and subsistence (harvesting and processing grain), tasks characteristic of the societies under investigation, the first synthesis and cross-cultural compilation of this large body of descriptive material is quite recent. This first, introductory, article in this collection reviews those efforts to systematize the study of children’s work and leads the reader through a catalog of the major conclusions or generalizations that have emerged from this analysis. …
Anthropology And Ethnography: Contributions To Integrated Marketing Communications, Claudia M. Wright
Anthropology And Ethnography: Contributions To Integrated Marketing Communications, Claudia M. Wright
Sociology, Social Work and Anthropology Student Research
This paper explores the ways in which anthropological research, specifically ethnography, can be useful in an Integrated Marketing Communication approach. Starting from a brief description of the different ways in which the discipline of anthropology has studied consumption, the paper turns to review how it can serve effectively to understand both the corporate as well as the consumer culture. Furthermore, the role that the anthropological discipline plays for Integrated Marketing Communication strategies is presented along with some examples of how different firms have used it. This paper is an approach to understanding ethnography not only as a market research methodology, …