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Sociology

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The University of Maine

Honors College

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Prejudice

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The Man-Hating Woman: Studying Bystander Perceptions Of Social Media Sexism Confrontations, Erika Hipsky May 2024

The Man-Hating Woman: Studying Bystander Perceptions Of Social Media Sexism Confrontations, Erika Hipsky

Honors College

Social media platforms enable users to perpetuate discriminatory rhetoric and oppressive structures, including sexism. While previous research on sexism confrontations has mainly focused on face-to-face interactions, there is little information available on how confrontations operate within the context of social media. This thesis examines the influence of confronter approach (HATE or CARE) and identity (man or woman) on TikTok sexism confrontations. Female participants, acting as bystanders (N = 57), were surveyed on their perceptions of four TikTok confrontations: HATE Woman, CARE Woman, HATE Man, and CARE Man. Regardless of confronter gender, participants viewed CARE confrontations as more likable than HATE …