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Skaggs, William C. (Fa 186), Manuscripts & Folklife Archives
Skaggs, William C. (Fa 186), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 186. Paper written by Skaggs for a WKU folk studies class entitled "Smoking is Directly Related to Coolness." Periodical advertisements are referenced.
Brown, Bethany D. (Fa 174), Manuscripts & Folklife Archives
Brown, Bethany D. (Fa 174), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 174. "The Folklore in Cosmetic Advertising", a paper written by Bethany D. Brown for a WKU folk studies class. "Redbook" magazine is referenced.
Consumption Of Over-The-Counter Drugs And Attitudes Towards Over-The-Counter Drug Advertising: A Comparison Between The United States And Hong Kong, Kara K. Chan, Louisa Ha
Consumption Of Over-The-Counter Drugs And Attitudes Towards Over-The-Counter Drug Advertising: A Comparison Between The United States And Hong Kong, Kara K. Chan, Louisa Ha
School of Media and Communication Faculty Publications
A survey of 547 adults from the United States and Hong Kong was conducted to compare their perceptions about functions and consequences of OTC drug advertising and medical decisions when encountering health problems. Results indicate that American and Hong Kong consumers were very similar in their overall perception of functions and consequences of OTC drugs. A large majority of American consumers relied heavily on OTC drugs for all five types of selected health problems in this study. In contrast, Hong Kong consumers took OTC drugs only for specific illness.