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Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter
Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter
Shahriar Akter
This chapter investigates the changes in customers' responses to mobile direct mail (DM) coupons on the shop visit probability (SVP) of a beauty parlor. Two experiments were carried out to examine the promotional effects of mobile DM coupons. The first experiment, conducted in 2004, compared mobile DM coupons with postcard DM coupons. The mobile DM coupons were found to have no effect on SVP, although positive effects were observed for postcard DM coupons. The second experiment, conducted in 2005 with three types of mobile DM coupons, compared the responses of new customers with those of repeat customers. The results varied …
Fields Of Individuals And Neoliberal Logics: Japanese Soccer Ideals And The 1990s Economic Crisis, Elise M. Edwards
Fields Of Individuals And Neoliberal Logics: Japanese Soccer Ideals And The 1990s Economic Crisis, Elise M. Edwards
Elise M. Edwards
This article explores the relationship between popular representations of soccer and the rise of neoliberal discourse celebrating a new individualism in Japan at the turn of the millennium, a time when the country experienced sharp economic decline and consequent economic restructuring. Examining dominant vocabularies and practices present in coaching discourse, on soccer fields, and in media portrayals of Japanese men’s and women’s professional leagues, the author argues that rather than a coincidental, coeval mirroring between two seemingly unrelated realms—sports and economic transformations—these relationships point to the positioning of soccer over the past 20 years in Japan as a site to …
Theorizing The Cultural Importance Of Play: Anthropological Approaches To Sports And Recreation Of Japan, Elise Edwards
Theorizing The Cultural Importance Of Play: Anthropological Approaches To Sports And Recreation Of Japan, Elise Edwards
Elise M. Edwards
Dr. Edwards' contribution to: Robertson, Jennifer Ellen. 2005. A Companion to the Anthropology of Japan. Blackwell companions to anthropology, 5. Malden, MA: Blackwell Pub..
Bodies In Motion: Contemplating Work, Leisure, And Late Capitalism In Japanese Fitness Clubs, Elise M. Edwards
Bodies In Motion: Contemplating Work, Leisure, And Late Capitalism In Japanese Fitness Clubs, Elise M. Edwards
Elise M. Edwards
Review article of: Laura Spielvogel. 2003. Working Out in Japan: Shaping the Female Body in Tokyo Fitness Clubs. Durham and London: Duke University Press.
Interview For Nhk (Japan) Broadcast "China: Visioning The New Enormous Economic Bloc", Lukas Danner
Interview For Nhk (Japan) Broadcast "China: Visioning The New Enormous Economic Bloc", Lukas Danner
Lukas K. Danner
No abstract provided.
It's Who You Know: Factors Driving Recovery From Japan's 11 March 2011 Disaster, Daniel P. Aldrich
It's Who You Know: Factors Driving Recovery From Japan's 11 March 2011 Disaster, Daniel P. Aldrich
Daniel P Aldrich
The 11 March 2011 Great East Japan Earthquake affected dozens of coastal communities along the shore of Japan’s Tohoku region. Following the earthquake, tsunami and nuclear meltdowns, utilities, businesses and schools in some towns have bounced back to pre-disaster capacity while other municipalities have lagged behind. The question of which factors accelerate the recovery of business, infrastructure and population after the disaster remains unanswered. This article uses a new dataset of roughly 40 disaster-affected cities, towns and villages in the area to identify the factors connected with recovery. More than tsunami damage, spending on disaster mitigation, population density, economic conditions …
Job Security And Work Force Adjustment: How Different Are U.S. And Japanese Practices?, Katharine Abraham, Susan Houseman
Job Security And Work Force Adjustment: How Different Are U.S. And Japanese Practices?, Katharine Abraham, Susan Houseman
Susan N. Houseman
No abstract provided.
What Is The Nature Of Part-Time Work In The United States And Japan?, Susan Houseman, Machiko Osawa
What Is The Nature Of Part-Time Work In The United States And Japan?, Susan Houseman, Machiko Osawa
Susan N. Houseman
No abstract provided.
Part-Time And Temporary Employment In Japan, Susan Houseman, Machiko Osawa
Part-Time And Temporary Employment In Japan, Susan Houseman, Machiko Osawa
Susan N. Houseman
No abstract provided.
The Growth Of Nonstandard Employment In Japan And The United States: A Comparison Of Causes And Consequences, Susan Houseman, Machiko Osawa
The Growth Of Nonstandard Employment In Japan And The United States: A Comparison Of Causes And Consequences, Susan Houseman, Machiko Osawa
Susan N. Houseman
No abstract provided.
Female Workers As A Buffer In The Japanese Economy, Susan Houseman, Katharine Abraham
Female Workers As A Buffer In The Japanese Economy, Susan Houseman, Katharine Abraham
Susan N. Houseman
No abstract provided.
Part-Time Employment In Europe And Japan, Susan Houseman
Part-Time Employment In Europe And Japan, Susan Houseman
Susan N. Houseman
No abstract provided.
Labor Market Adjustment In Europe, Japan, And The United States, Susan N. Houseman
Labor Market Adjustment In Europe, Japan, And The United States, Susan N. Houseman
Susan N. Houseman
No abstract provided.
Job Security And Work Force Adjustment: How Different Are U.S. And Japanese Practices?, Katharine Abraham, Susan Houseman
Job Security And Work Force Adjustment: How Different Are U.S. And Japanese Practices?, Katharine Abraham, Susan Houseman
Susan N. Houseman
No abstract provided.