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We’Re All In It Together: Focusing Outreach & Assessment To Your Institution’S Strategic Goals, Chris Davidson, John Jackson, Jason Kruse, Kristen Mastel, Amy Wainwright
We’Re All In It Together: Focusing Outreach & Assessment To Your Institution’S Strategic Goals, Chris Davidson, John Jackson, Jason Kruse, Kristen Mastel, Amy Wainwright
LMU Librarian Publications & Presentations
Assessing, evaluating, and articulating the impact and value of library outreach work is a growing trend among academic librarians engaged in marketing and outreach. In order to assess and determine the effectiveness of this work, it is important to plan and align efforts with both library and campus strategic goals. Four academic librarians who are members of ACRL’s Library Marketing and Outreach Interest Group (LMOIG) and the ACRL University Libraries Section (ULS) Academic Outreach Committee (AOC) will share their experiences aligning their outreach efforts to institutional strategic goals. The panelists will also discuss their assessment methods in relation to these …
Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson
Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson
LMU Librarian Publications & Presentations
What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?
This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …
Everything Is Awesome: Teaming Up With Students For Library Outreach, Raymundo Andrade, John Jackson
Everything Is Awesome: Teaming Up With Students For Library Outreach, Raymundo Andrade, John Jackson
LMU Librarian Publications & Presentations
Successful library outreach at Loyola Marymount University would be impossible without students. Whether it’s designing an event poster, conducting community tours, spreading information via word-of-mouth, or creating content for social media, students are involved at every level of our programming and outreach efforts. This presentation will explore some of the successes (and failures) of integrating students as employees and volunteers to help promote the college library. By trusting students to carry the message of the library into the campus community, this presentation will illustrate how outreach teams can develop more efficient, organic, and creative marketing strategies.
Faculty Pub Night At The William H. Hannon Library: Highlighting Faculty Works Through Creative Programming, Jamie Hazlitt, John M. Jackson
Faculty Pub Night At The William H. Hannon Library: Highlighting Faculty Works Through Creative Programming, Jamie Hazlitt, John M. Jackson
LMU Librarian Publications & Presentations
Creative, interdisciplinary partnership and collaboration with university faculty is an essential function of every academic library, whether for course design and integration of information literacy in the curriculum, strategically building the library collections, or designing programming for the community. Over the past six years at the William H. Hannon Library at Loyola Marymount University (LMU), a program created to highlight and promote faculty publications and creative works has evolved into a keystone of our annual programming lineup. The series, called Faculty Pub Night, provides LMU faculty with the opportunity to share their work with students, university staff, other faculty …