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Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat
Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat
Journal of Applied Communications
During the COVID-19 pandemic, state park visitation increased to levels above previous years. While navigating the pandemic, natural resource communicators took to social media to communicate about how COVID-19 was impacting park services and operations. We examined how the Minnesota State Parks and Trails (MSPT) engaged in health communication using Facebook over the first two years of the COVID-19 pandemic. We used quantitative content analysis to measure content and engagement on the N = 105 posts made by the MSPT from 2020 - 2022 regarding COVID-19. Results provide an understanding as to how natural resource communicators engaged in health communication …
Exploring The Social Media Health Information Seeking Patterns Of Rural Residents To Provide Communication Strategies For Extension, Catherine Sanders, Kristin Gibson, Allison R. Byrd, Tatevik Markosyan, Alexa J. Lamm
Exploring The Social Media Health Information Seeking Patterns Of Rural Residents To Provide Communication Strategies For Extension, Catherine Sanders, Kristin Gibson, Allison R. Byrd, Tatevik Markosyan, Alexa J. Lamm
Journal of Applied Communications
Communication capacity development is critical for Extension professionals, who work to bring agricultural and health research to the public. With social media being an almost ubiquitous communication channel, it has immense potential as a health communication resource for diverse and rural audiences. The current study, guided by an audience segmentation framework, explored the health communication patterns on social media of rural Georgia residents across demographic characteristics through a non-probability opt-in sampling online survey. Cluster analyses of social media users revealed three distinct groups: low, medium, and high users. Descriptive characteristics of each cluster were presented, to guide Extension health communication …